What is Motion graphics? Why it is important?

Motion graphics (sometimes mograph) are pieces of animation or digital footage which create the illusion of motion or rotation and are usually combined with audio for use in multimedia projects.

While “motion graphics” is a term coined relatively recently, the art form dates back surprisingly far, before electronic media was even invented. How is this possible? Well, motion graphics refers to any use of technology to create an illusion of motion, with the express purpose of communicating a specific message. Artists have been using presentation flipbooks to bring images to life since the 1800s and today’s motion graphic designers try to do the same thing.

Motion graphics is an artistic discipline that uses animation to tell stories, explain concepts and make things more fun. It is used in all sorts of media including television, motion picture, and online video games. Many people think of it as a form of fine art but there are many practical advantages to using motion graphics in your business or personal projects too.

Motion graphics is a huge part of creating your video production. In some cases, a motion graphic is what makes an intro for your new product or services. It can also be used to wrap up that last piece of footage you created – especially if you’re going to be using it as an opening sequence for your website and other content on the internet. In some cases, motion graphics may also be used in less tangible ways like adding music to your documentary film.

Motion Graphics or VFX is a combination of 3D computer graphics, animation, and audio. Motion graphics are mostly used in advertisements or in movies to create stunning visuals and sound effects. These effects are used as backdrops or supporting devices to get the required response from the audience.